A billboard ad for shoe designer Brian Atwood has been banned from display by the building that houses the designer’s soon-to-open New York store.
The campaign poster, which stars Candice Swanepoel, shows the Victoria’s Secret supermodel dressed in a black basque, hold-up stockings and leopard-print heels sitting astride two bare-chested men.
It was to be displayed outside the new boutique at 655 Madison Avenue in Manhattan’s Midtown, according to the New York Post.
A film version of the ad, which was due to air on screens in New York taxis has also been banned by the companies that provide TV content for the Taxi and Limousine Commission.
A toned-down trailer for the film was also rejected for the in-taxi TVs, so a behind-the-scenes teaser will be aired instead. The film itself will play only on the designer’s website.
As for the store exterior, the label has had a less racy image from the campaign approved for display.
The large-scale advertising campaign is a first for Mr Atwood, whose shoes are popular with celebrities including Victoria Beckham, Jessica Biel, Kate Hudson and Rachel Weisz.
Shot by top fashion photography duo Mert Alas and Marcus Piggott, it makes its debut this month in the September issues of Vogue, W, V Magazine and CR Fashion Book.
The film, which is based on the theme, ‘the sex is in the heel’, was described by the designer in WWD as ’sexually charged’.
So too, it seems, is Mr Atwood’s inspiration for his spring 2013 collection: the ankle.
‘There is something so sexy about this part on a woman, and these shoes celebrate that,’ he explained.
The new commercial presence for the 11-year-old Brian Atwood brand follows the sale of the label to The Jones Group earlier this summer.
The Madison Avenue store is set to be the first of many across the globe.
It’s that time of the year again when Vogue begin planning their annual Fashion’s Night Out. The French edition of the event will take place this year on the 6th of September, just as the Fashion Weeks kick off. Anja Rubik models the event’s limited edition official t-shirt which goes on sale in selected stores on August 25th.
If David Sims’sprint adsfor Alexander McQueen’sFall 2012 collectionweren’t colorful enough, his psychedelic campaign video certainly is. The two-minute clip primarily features a repeated loop of model Suvi Koponen removing the collection’s metallic visors from her face, while neon-colored clouds of light swaddle her figure. Incidentally, those visors — which are billed as representing the “beautiful future” the Fall collection evokes — will retail for $475 when they reach Alexander McQueen stores and its website this Fall
Showing off her new darker hair colour, which is styled in retro curls, Jessica Stam show off some of H&M’s Summer 2012 looks. Wearing printed dresses, casual biker jackets and bright leggings, Jessica is effortlessly beautiful in these simple studio-shot lookbook images which features H&M’s final summer 2012 pieces for the season.
karlie kloss for elie saab fall/winter 2012 campaign
American beauty Karlie Kloss returns as the face of Elie Saab for a second season running. The Autumn/Winter 2012 campaign preview sees Karlie outfitted in a metallic embellished floor-sweeping gown which is accessorized with a small clutch, towering heels and a waist belt. The model is effortlessly elegant and refined in the beautiful photograph.
American model Karlie Kloss fronts the new Autumn/Winter 2012 campaign for French designer Jean Paul Gaultier. Shot in the dead of night in front of graffiti-ed walls in the Les Frigos district of Paris, Karlie dons dark sophisticated looks, as captured by photographer Willy Vanderperre. Dressed in mostly black ensembles, Karlie shines with pale skin, a retro hairdo and a vampy beauty look to match.
Bette Franke for Dsquared fall/Winter campaign 2012-2013 by Mert and Marcus
Reblogged from the-front-row with 1,695 notes / Bette Franke models fashion campaign Dsquared2' designers
Channelling Candy Darling with a blonde peroxide bob haircut, Andrej Pejic shines for Nathan Paul’s Spring/Summer 2012 Swimwear campaign. Dressed in daringly skimpy swimsuits, bikinis and a mixture of relaxed bright beachwear, Andrej flaunts his famously androgynous body. Throughout the shoot he appears to look quite female, except for the last natural shot which uses his real hair and has a more boyish quality.
Christian Dior enlist Daphne Groeneveld to star in their new ‘Dior Addict’ fragrance campaign which was shot by Tim Walker. The vintage looking campaign sees Daphne enjoy a day at the beach while she wears cat-eye sunglasses, a high-waisted bathing suit and a floppy hat. This candid looking, fun campaign is flirty and feminine as usual while highlighting one of Dior’s signature scents.
